It is a known fact, that traffic can help you to get a Google Ranking Boost. SEO helps Website owners in getting Higher Ranking in Search Engines. Thus helping them to bring more potential customers (traffic) to their Websites which eventually helps in increasing thier revenue.
SEO is also helpful in creating Brand Awareness for your Business. Online users are more likely to trust a Website which is on the first page of Search engines. A website owner Use of SEO can help a business to Bypass the competition and gain new customers by building a Strong Web Presence.