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Google EMD

FAQs About SEO & Related Topics

Can a Website be hit with Google EMD Update if the domain name contains a keyword?


Google EMD Update (Exact Match Domain) was launched in September 2012. This filter was launched by Google to prevent low quality sites from ranking as they had the matching Keywords in the Domain Name.
I don't think, one needs to worry about being hit with Google's EMD Update until you have a poor quality Website or Blog.
Matt Cutts, the head of Google web spam fighting team had himself Tweeted once that Google will be rolling out a small Algorithm change that will ‘Reduce Low Quality Exact Match Domains’ from showing up highly in the search results.
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